Ardagh Group has launched a new 360o 3D feature to allow customers to interact with their products online.
The new feature is part of the glass container company’s new product catalogue and uses the latest 3D CAD system to allow customers to preview and even look inside each glass container.
Barbara Macialczyk, Marketing Manager at Ardagh Group says:
“There’s an expectation that digital technology will enhance the decision-making experience.
“Customers can play with the new 3D tool to get a feel for the shape and size of each bottle and jar before they think about decoration options.
“We want to help them visualise their product as it might look on the shelf.”
Ardagh Group Product Design Engineer, Chris Barker, commented:
“We work in 3D every day, so it feels right to let our customers experience the same degree of interactivity – even down to the way the light bounces off the glass.”
T new interactive feature will include around 600 bottles and jars, which can be found on the Ardagh Group's website.
