Digital devices are dominating our everyday lives these days, but the human eye was not made for the digital world. Constantly looking at smartphones, tablets and laptops is pure and unadulterated stress for our eyes, particularly in view of the fact that we spend more than five hours a day on average looking at some sort of computer screen. Small screens showing a lot of information in small fonts demand the utmost from our eyes. A new category of lenses, developed by ZEISS, now takes this development into account: ZEISS Digital Lenses have been specially designed for comfortable vision in the digital world. "These lenses offer a newly developed, special lens design that offers digital device users clear benefits for better vision and overall wellbeing," says Raymund Heinen, Head of the Vision Care business group. The new lenses are particularly suitable for 30-to-40-year-olds. Normally, people in this age group do not yet need to wear progressive lenses. Nevertheless, their vision starts to noticeably deteriorate as their eyes grow older, and adjusting to different distances simply takes more effort. ZEISS Digital Lenses support the work of the ciliary muscle which is responsible for near and distance vision and therefore enable relaxed, comfortable vision the whole day long.
