There's no denying that getting your beer's packaging right is an important step to success. In a highly competitive market, keeping up with the packaging and marketing trends is an important part of giving your beverage the edge that is required for that crucial conversion; and packaging is the final opportunity for a brand to visually convey its message and appeal to the consumer.
Origin
Saxon Packaging, Uk
Journal Title
Brewing & Beverage Industry June 2017 68
Sector
Packaging Abstracts
Class
PA 1421