Newcastle City Council, British Glass and Friends of Glass have launched a glass recycling campaign encouraging residents to keep their glass recycling in their caddy.
The campaign – which consists of an informative video and social media infographics encouraging residents to place their glass recycling in the caddies that sit at the top of their bins and the benefits of recycling – tackles common misgivings about the recycling process in Newcastle such as glass staying separate during the recycling process.
It is hoped that the campaign will see a reduction in residents placing glass in their waste and other recycling bins, as it then can’t be recycled, to ensure that their bottles and jars can be remade into new glass packaging.
Cllr Ged Bell, Newcastle City Council cabinet member for development, neighbourhoods and transport, said:
“The message ‘reduce, reuse and recycle’ has never been so important as we all take big steps to help protect the environment.
“It’s fantastic to see more and more people recycling in our city, so the next step is to make sure that we get our recycling right.
“It’s really important that glass is kept separate from general waste so it doesn’t get contaminated and can be recycled.
“This reduces the amount of waste going to landfill, which is better for the environment and creates a greener future for everyone.”
Victoria Adams, communications manager at British Glass, said:
“It’s been a pleasure to work alongside Newcastle City Council on this campaign to encourage residents to recycle their glass bottles and jars in the right way and to pass on our knowledge of the glass recycling process to show everyone why it is best to keep their glass in their caddy.
“Glass is 100% recyclable and can be recycled over and over again, so it is important for the glass manufacturers across the UK to get the recycled glass from resident’s doorsteps to reuse in the manufacturing process, create new bottles and jars and reduce the amount of CO2 entering our atmosphere.
“We hope that residents can see the benefits of their own small actions when it comes to recycling their glass.”
