Ardagh Glass Packaging and Belvoir Farm collaborate on glass bottle for launch of new drinks range
Ardagh Glass Packaging – Europe (AGP-Europe) has collaborated with B&B Studio and Belvoir Farm to create a new glass bottle design for Belvoir Farm’s new range of sophisticated, non-alcoholic Botanical Sodas.
The new design is a fully recyclable 500ml flint glass bottle that contains 45% recycled glass and has a reduced weight of just 380g. Its tall, slender profile features a short neck that curves into the tall, slender bottle profile, creating a retro shape with shelf stand-out.
The design team at AGP-Europe used their digital in-house embossing technique to create the bottle’s design details, which maintains the integrity of the glass, protecting the carbonated drink inside.
Belvoir Farm’s branding is embossed around the shoulder and a recessed band around the base of the bottle contains the embossed text ‘CRAFTED WITH BOTANICALS’.
The large, beautifully art-worked labels add to the appeal to consumers, who are now enjoying these low-sugar, full taste drinks in increasing numbers.
The fully recyclable glass bottles are in keeping with Belvoir Farm’s sustainability commitments and are filled in the company’s solar-powered bottling hall which generates up to one third of their electricity requirements.
The Belvoir Farm Botanical Sodas bottle is a finalist in two packaging industry awards.