WRAP has launched a project working with British Glass to encourage more wine importers, brand owners and retailers to bulk mport wine and bottle it in lighter glass bottles manufactured in the UK. A series of commercial trials will soon be underway involving major retailers such as Asda and Tesco. The demonstration trials will also aim to understand the barriers associated with bulk importing and lightweighting. The project will be overseen by a Steering Group made up of representatives from the wine supply chain such as Constellation Europe, Quinn Glass, the Wine and Spirits Trade associatin (WSTA), Trans Ocean Distribution Ltd and Tesco. A web-based tool has been developed by WRAP to demonstrate the strong economic and environmental savings associated with bulk importation of wine and the use of lighter weight bottles.
