Wine Bottle Shapes, Colours Designed To Attract Customers

Members of the wine industry are sowing the seeds of revolution. They are changing the shape, colour and size of the traditional wine bottle, not to mention the names of the wines themselves. "With 80% of all wine purchaing decisions made at the point of sale, wine manufacturers continue to count on the power of glass packaging to create shelf presence and define their brands" according to L D Andrews, Jr., an offical of the (US) Glass Packaging Institute.