It does not seem too long ago that labels on beverage products were simply the means by which the consumer would find the product name, a brief description of its weight or volume, a few details of its contents and, possibly, a list of ingredients. Now that is far from the case, with the label seen as a fundamental marketing element which is crucial in helping to build a brand.
Origin
Sidel, Uk
Journal Title
Ibp Dec 2014 30-34
Sector
Packaging Abstracts
Class
PA 1090