Vitro, S.A.B. de C.V. announced 23 January 2009 the launch of its new product line ECOPURE, a self cleaning glass, through its EU affiliate Vitro Cristalglass. ECOPURE® is a resistant & colorless hydrophobic glass which substantially improves visibility during & after rain. Its exclusive coating uses UV rays in sunlight to decompose organic contaminants on its surface & increases the sheeting action of water over the glass thus allowing for the elimination of dirt by rain or manual rinsing. "Even in the difficult environment that 2009 presents for the construction industry on a global basis, Vitro continues to work towards developing new & better products that give value added to our clients & on the other hand help to preserve the environment for the benefit of future generations", said marketing manager Alberto Gómez.
