The USA-s Glass Packaging Institute (GPI), announced that the first official Recycle Glass Month will take place in September. The event has been created to help the industry spread the message about the economic value and environmental benefits of glass bottle and jar recycling. Recycle Glass Month will emphasise the industry's goal to reach 50% recycled content in the manufacture of all glass containers by the end of 2013. Events and activities have been planned to engage local recycling officials and communities. During Recycle Glass Month, the GPI plans to announce its annual Clear Choice Awards winners and in addition, will announce the recipients of its "Friends of Glass" awards, which honour individuals, companies or organisations that make significant and innovative efforts to promote or participate in glass container recycling for bottle-to-bottle use. The GPI has also stepped up efforts to reach out to their members' customers. While consumer demand for products packaged in glass has grown, some popular brands do not provide a glass package option. In response, the GPI kicked off the "Ask for Glass" campaign, which allows consumers to use social media outlets like Facebook and Twitter to connect with their favourite brand's social media pages and request that products be offered in glass. Interested brands can take a simple pledge affirming that they will offer consumers the choice of buying their product in glass. For full details of this year's events, please visit: www.gpi.org
