Us Carbonated Soft Drinks Market

Coke Classic leads US soft drinks market sales with 18.6%, followed by Pepsi-Cola with 11.9%; Diet Coke 9.4%; Mt Dew 6.3%; Sprite 5.9%; Diet Pepsi 5.8%; Dr Pepper 5.7%; all others 36.4%. Enter the mid-calorie colas. While Coca-Cola is keeping mum about its mid-calorie offering, rumoured to be called Coke Ultra or C2, PepsiCo will launch Pepsi Edge with half the calories and the taste of a regular Pepsi. "Pepsi Edge provides a way for consumers to drink colas without making the dramatic taste trade-off perceived in diet," said Pepsi-Cola.