A recent survey of UK wine consumers has concluded that glass weight and colour are not rated as priorities when it comes to buying wine. The Consumer Intelligence Report, collated by wine industry analyst Wine Intelligence, released 26 Sept, found that when choosing a wine, variations in glass packaging are not "top of mind" choice cues for most consumers. Only 10% surveyed considered the colour & just 7% thought the weight of the bottle were important. This compared to other factors like grape variety (74%), promotional offer (66%) or country of origin (63%). Only 13% of consumers said they thought lighter bottles signify cheaper wine, although only around a third of wine consumers think that lighter bottles are better for the environment. Glass weight does not figure as an important issue for consumers of either red or white wine.
