Turkish glass tableware manufacturer Pasabahce has invested US$ 30M to launch a new crystal product range to be marketed under the F&D brand. The trademark translates into Efeni in Turkish and Fine&Durable in Engish. Pasabahce, part of Turkish glass and chemicals group Sisecam, expects annual sales of the new range to reach US$ 30M, glassware group manager Gulsum Azeri said 11 April 2007. Between 10-15% of the brand's total sales will be generated on the domestic market, 40% will come from Europe & 15% to 20% from the US market. At launch, the F&D range will consist of 95 products, some of them hand-made. The company will produce F&D brand products at its Denizli plant in central Turkey. Pasabahce said it is the second largest glass tableware producer in Europe & the third in the world.
