Transparent Attractiveness

Attractiveness - a term of special importance, particularly in the field of labelling - and for good reason, considering that unquestionably brands are communicated to consumers via the label at the point of sale. The purpose of the label is to demonstrate the power of a brand and at the same time arouse consumer interest. The new generation of Innoket SL labellers provides a very special type of attractiveness. On the one hand, it offers the transparent beauty of foil labelling, and on the other the chance to communicate as a "whole body label."

Author
P Kahlisch
Origin
Khs, Germany
Journal Title
European Food And Drink 3/2001 87-89
Sector
Container glass
Class
C 1842

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Transparent Attractiveness
European Food And Drink 3/2001 87-89
C 1842
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