Pilkington has dedicated the New Year to Part L of the Building Regulations for England & Wales 2010 through a new integrated marketing campaign. The campaign guides installers, fabricators & window companies through Part L process & recommends products that meet the new regulations. The campaign, which includes advertising, sales literature, PR & a dedicated section on the Pilkington website, highlights just how easy it is to specify windows to meet Part L 2010 & glazings role in the energy efficiency of a home. The Pilkington campaign will also show installers & window companies how Part L 2010 can be a benefit to their business & add value to their product offering. As well as a trade advertising campaign, Pilkington has produced a number of other materials to help the industry, architects & specifiers get to grips with the upcoming changes to the current legislation.
