Tata Chemicals' global venture is likely to add fresh fizz to its near-perfect business mixture. With its presence in the highly controlled fertiliser sector & the need to grow its stable soda ash business, Tata Chemicals now plans to grow overseas. While joint venture with Moroccan player Indo Maroc Phosphore (IMACID) is helping the company to source cheaper raw materials, the acquisition of UK-based Brunner Mond will give Tata Chemicals presence across international markets in 3 continents. Tata is a major chemical & fertiliser manufacturer in the domestic market. The fertiliser segment contributes 60% of Tata revenues. The company is a market leader in soda ash & salt segments, the main products of its inorganic chemicals segment that chip in 40% of turnover.