Swarovski Plans Perfume Launch

Swarovski has announced it is to launch its own brand of fragrance, said manager Markus Langes-Swarovski on 21 November. The company gave no details about the new perfume, which will appear on the market in 2006. Recent successful promotion coups by Swarovski have included a stamp decorated with crystals issued by Oesterreichische Post, a jewellery collection designed by hotels heiress Paris Hilton, and the giant Christmas tree adorned with Swarovski crystals in New York's Rockerfeller Centre. Crystal sales in the autumn of 2004 were 17% up on the previous year. Swarovski expects a 20% year-on-year rise in sales to EUR 1.3BN in 2004 and an increase in staff to 5,500.