Swarovski Anticipates Sparkling Growth In Asia-Pacific

Swarovski, one of the world's best-known producers of full-cut crystal, is moving to consolidate and expand its business in Thailand. "The economic situation in the Asia-Pacific region presented an opportunity for the Austrian company to take control of local operations," said Mr A Reidmann, regional sales manager of the consumer goods division, Swarovski Management Pte, Ltd., adding that the company was moving away from franchising toward fully-owned retailing to achieve more control over marketing strategy and service.