Swarovski Adding Sparkle To Wacoal Lingerie Collection

ICC International Plc, which produces underwear under the Wacoal brand, has linked up with crystal maker Swarovski for its latest lingerie collection, Diamond Intimacy, it was reported in Thailand's The Nation. ICC International expects to generate THB 300M in domestic sales in 2005 from the new collection, which uses Swarovski crystals. The Diamond Intimacy collection is part of a marketing plan aimed at lifting Wacoal's image, he said. Prices for the new collection start at THB 680 (EUR 13.55). "I think this is not a high price, because the firm has provided a quality product," Amnuay said. THB 20 million is being spent on TV advertising for the new collection, he added.