Supply And Demand Chain Integration: A Case Study Conducted In The Packaging Industry

The purpose of this work was to study the packaging supplier and the integration of integrating packaging suppliers into the supply and demand chain (SDC). The packaging industry has been analyzed using a structured market analysis, and the companies studied have been positioned in an integration model for packaging suppliers. In addition, case studies were conducted to study the development of the packaging industry and its integration within the SDC in the Scandinavian region. The analysis shows that there are gaps in the business relations between the packaging companies studied and the SDC. Most of the packaging suppliers were not integrated into the SDC. Valuable information, available in the network, seldom reaches the packaging supplier who holds the knowledge necessary to create and offer innovative packaging solutions. The article provides an empirical exploration into the field of packaging, logistics and SDC integration and an original conceptual framework that could serve as a theoretical framework for future research work applied in the packaging industry and an interesting business model to the increase understanding of packaging supply chain integration.