Smarter Packaging Comes To The Pharma Market

Smart packaging offers benefits to each stakeholder in the pharmaceutical supply chain. It can enhance patient compliance/adherence; confirm authenticity; support tracking, anti-counterfeiting, and addiction prevention efforts; protect shelf life; and bolster sustainability profiles. Divided into two segments, active packaging and intelligent packaging, global demand for smart packaging is forecast to grow at a compound annual growth rate of 8% to reach a projected value of €6.8bn by 2021. This article provides an overview of the current markets.