According to new research from Wine Intelligence, screwcap closures are now considered part of mainstream wine packaging. In a survey of 1000 regular wine drinkers in the UK in October, it was revealed that 75% of them find screwcap closures "acceptable," compared with 64% in 2004 and just 41% in 2003. Wine Intelligence is releasing the report, entitled Closures: The UK Consumer View 2007, in January. The report aims to show how UK consumer trends regarding closures have changed over the past few years. The study also looks at people's attitude to closures in detail and how these vary depending on price point, wine style and occasion. Despite increased acceptance for screwcaps, the way cork and synthetic closures are perceived has not worsened as nearly all consumers found natural cork an acceptable closure, a view virtually unchanged from three years ago.
