Scott Zwiesel AG has announced its intention to purchase an equity stake in Fortessa Inc., in a major strategic marketing transaction designed to leverage the complementary strengths of the two companies. Schott Zwiesel is a leading producer of high quality crystalline glassware and Fortessa is a diversified developer and marketer of tableware. The move by the two companies shows a long term commitment to the development of the brand in the Americas as a key component of Fortessa's specialised, but diverse tabletop range, targeted to the high end of the market.
Origin
Unknown
Journal Title
Asian Glass Aug-Sept/04 14
Sector
Domestic glass
Class
D 731