Newell Rubbermaid has introduced Rubbermaid Glass with Easy Find Lids food storage containers, offering consumers the ability to cook, serve, store and reheat meals all in one container. Rubbermaid Glass is the only glass food storage line with the patented Easy Find Lids system, which allows lids to snap to bases and graduated sizes to neatly nest within each other to help maximize space and keep cabinets clutter-free and organized. Rubbermaid Glass containers also feature Flex & Seal lids with a built-in gasket for exceptional protection against leaks. The glass food storage category is growing again as consumers look to simplify food preparation and storage and also consider the lifetime value of products, but until now consumers had to trade off on some important functional benefits when using traditional glass products. "Rubbermaid Glass revitalizes this long-standing category by providing meaningful innovations that solve the two most common frustrations around glass food storage-leaky lids and lost and disorganized lids," says Steve Pawl, VP of marketing for Newell Rubbermaid's Rubbermaid Consumer global business unit. "With exclusive features that provide lasting value, Rubbermaid Glass helps consumers, who in today's economy are cooking, storing and reheating more meals, easily take a meal from oven to table to refrigerator." A recent survey by Rubbermaid found 78% of consumers report they have become more cautious, assessing a product's real value, not just price, when making purchasing decisions.
