Rexam Goes For Electronic Catalogue

Rexam has launched an enterprise-wide catalogue on its website www.rexam.com - The catalogue is intended to provide customers with an easily accessible window on Rexam's range of consumer packaging products. Customers can navigate easily through the site using its powerful software to find individual product specifications. Nick Bird, Rexam group marketing director, says a single website product platform across all its main markets of beverages, beauty products, healthcare and food increases exposure of products to key clients and enhances cross-selling opportunities.