Consolidating one of the most successful & longest standing corporate brand initiatives in entertainment licensing history, MGM Consumer Products has announced the renewal & extension of its Pink Panther character license agreement with Owens Corning. The company licensed the exclusive rights from MGM Consumer Products to use the iconic Pink Panther character, made famous by the franchise of live-action comedies and animated shorts, as its official brand spokesperson. The Pink Panther character will continue to have worldwide exposure across multiple lines of Owens Corning's business in advertising, marketing & promotional activities for both trade & consumer purposes
Origin
Unknown
Journal Title
Glassonline 4 May 2006
Sector
Flat glass
Class
F 2312