Retro chic retail demand pushes Pyrex to create cream colour collection With the preference for retro chic showing no sign of slowing down, leading kitchen brand Pyrex made the decision to extend its oven to tableware vintage-styled Impressions range by introducing a new cream colour into the range – which will be exclusively available at Morrisons from May 2014. Joining the existing ice white, bright red and ocean blue colour options, the new cream Impressions products have been developed for Morrisons, following a growing demand for vintage style kitchen items. Sarah Large, Marketing Manager at Pyrex, said: “Looking at kitchen trends means we can tailor our product offering specifically to our retailers. We are really pleased to be launching this new range exclusively for Morrisons as we know how receptive their customers are. “The new addition follows on from the launch of the limited addition Olive Green Impressions last year, and we envisage in fact the exclusive new colour may become a yearly addition as we continue to listen and react to the needs of our retailers and consumers.” The perfect cooking partner for sweet or savoury dishes, the stylish Impressions collection is oven proof up to 250°C – providing the ideal addition to the kitchen cupboards. Products available within the Impressions range include practical square and rectangular roasters, which are also great for fruit crumbles, a stylish pie dish with handles and a round casserole dish, complete with a superior quality borosilicate glass lid.
