Producing Legendary Coca-Cola Bottle In Spain

Coca-Cola's legendary Contour bottle, patented in 1915, is one of the world's most recognisable containers. In Spain, Verallia has bought virtually the entire stock of the brand's reusable bottles to turn them into new containers, inspired by the original model. In this way, the newly created bottle is lighter; 1.2 times more bottles are produced for each recycled unit, thus saving energy and raw materials. The bottle's capacity has increased from 200ml to 237ml, reducing again the packaging weight per litre of beverage. According to Verallia, this initiative exemplifies the circular economy, as well as being a way to generate employment.