Premium Cider Bottle From Rockware Glass

Thatcher's Cider has chosen a new style 500ml bottle from Rockware Glass for its Gold cider. The drinks producer says the bottle's distinctive contemporary Thatchers shape reflects Gold's position in the premium sector, while the clear glass and new packaging set it apart from other Thatchers brands. The container has an elegantly curving profile for maximum shelf impact, complemented by a "minimalist" printed metallic label and encapsulated top. "We are seeing considerable change in the cider market," says Martin Thatcher, Thatchers MD. "Gold brings a premium angle to the amber sector, providing all the attributes of draught cider in a bottle, and will offer consumers a clear choice against other major brands on the shelf."