Pilkington Active (self-cleaning glass) will be splashed across the TV screens of more than 30m people in an advertising campaign designed to drive homeowners through the doors of double glazing companies throughout the UK. From mid-February & running through to end-April, the TV, newspaper & magazine advertising campaign will be supplemented by a special website & public relations activities that guarantee reaching Britain's top home improvement spenders. Half of the £2M campaign is on TV advertising, featuring two 30 second commercials to be screened on ITV1 & 2, Channel 4, More 4, Sky, Freeview & UKTV Style. The first will be broadcast on 13th Feb. The campaign, which uses the catch phrase "Keep Up World" - shows that Pilkington Active is a remarkable, labour-saving idea that works, & in fact, if everything worked as well, the world would be a much better place.
