Pilkington Brand Remains

Glassmaker NSG has decided to adopt the Pilkington brand for its global flat glass business. "In the new NSG Group flat glass now accounts for around 85% of our global operations with manufacturing in 27 countries worldwide and sales in over 130," says NSG Chairman Y Izuhara. "We aim to present a single fact to all our customers in both building products and automotive, and that means adopting a single global brand for all our markets in those sectors." NSG conducted a review of its branding after it acquired Pilkington in June 2006, revealing that the brand has good recognition worldwide. "Ownership of the Pilkington brand was an important element of our acquisition strategy and we intend to make effective use of it," said Mr Izuhara.