Pilkington Activ Sales Multiply

2006 sales of Pilkington Activ have trebled as a result of the £2M spring TV & national press advertising campaign. Two TV commercials were broadcast between Feb/April, with 25.8M adults seeing one of the adverts on average 3.8 times. "The UK glazing industry has excelled itself in the way it has taken advantage of the campaign," said Ian Spokes, National Product Manager for Pilkington Activ who, as National Product Manager heads up the specialist 4 man team appointed to represent the product in the UK & Ireland. There are now 528 members on Pilkington's online installer-finder. A new TV & press campaign for autumn may also promote Activ Blue, which is now installed in over 2000 conservatories per month.