[Philippines] Agc Opts For Branding Route

AGC Flat Glass Philippines Inc, is aiming to create a bigger impact in the local market with an unprecedented move of labelling its flat glass products with a brand marking visible to its customers and consumers. Virna Villareal, head of Corporate Communications, said the labelling would distinguish AGC products from the substandard flat glass products, which have infiltrated the domestic market, with the use of technologically advanced glass marking system. The move is in support of the efforts of the Department of Trade & Industry in curbing the proliferation of inferior quality glass products through product traceability and identification.