Perrier: From Glass To Glass And Plastics

French Perrier, part of the Nestle Group, is changing its bottles to meet the needs of today's young market. The company's glass formats have recently been revamped and flanked by a PET bottle, which is expected to strengthen the brand's reach in all distribution circuits. Along with the goal of maximizing its profitability, Perrier has adopted a selective strategy for the future, while its aim for mature markets is to develop the brand by strengthening the bond between the product and its consumers.