Pepsi Raw Now Take Home

UK Pepsi Raw, claimed to be the UK's first natural cola, is now available to the take home channel after a successful launch to UK pubs and bars. The existing 300ml glass solus format is currently on-shelf in Waitrose, Harrods & Harvey Nichols. A new 250ml aluminium can format will go on sale at Boots this month, before roll out to the convenience and impulse channel in 2009. New pack formats are in development including a 4 x 250ml can multipack and a 4 x 330ml glass multipack. Pepsi Raw is a natural cola made from a special blend of quality ingredients and sparkling water, including natural plant extracts that give it a distinctive taste and more subtle carbonation as well as a unique colouring. It does not contain any artificial colours, preservatives, flavourings or sweeteners.

Author
Un-named
Origin
Unknown
Journal Title
Soft Drinks Int Nov/08 29
Sector
Packaging Abstracts
Class
PA 373

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Pepsi Raw Now Take Home
Soft Drinks Int Nov/08 29
PA 373
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