The ageing population is pushing easy-open packaging up the agenda, finds Simon Creasey. But is enough being done to bring better openability to market? With an ageing population, it has never been more important to make packaging easy to open. But what are brands and manufacturers doing, what do they need to know to solve the problems and how do consumers rate some of the latest packs designed to be easy to open? In the first in PN's four-part multimedia Consumer IQ series, sponsored by packaging specialist Payne and running throughout 2013, we explore the issue of openability. In Open Questions, journalist Simon Creasey speaks to a range of researchers, brands including Weetabix and jam maker Duerr's and packaging manufacturers to find out how they are tackling the issues around openability. Is enough being done to help those who have difficulty opening packs? What solutions are on the market? And where should the market go from now?
