In this paper the current material consumption for packaging in Europe is described by packaging type (food bottles, non-food bottles, boxes for primary packaging, flexible packaging, carrier bags, industrial boxes and pallets) options for improved material efficiency are described. The options are in the field of using thinner materials, using less material by changing the shape of the package, using recycled material and using refillable packages. This paper shows that many options are available to reduce the future material input for packaging and that a reduction of CO2 emissions by this sector with a factor 2 is possible. A substantial share of this reduction can be achieved without any changes in consumer behaviour.