Drug instructions on bottles need to be small to fit into a confined space that also incorporates product & manufacturing information including batch details & dates.With 30% of those taking prescription drugs being over retirement age it is easy to see how there is a problem with people misreading instructions & not taking the right dosage. Magnicap is a brilliantly simple packaging concept, a magnifying glass is attached to bottles, boxes or any other type of packaging. However, the technology has only recently become available to mould a magnifying glass on a lid in a cost effective, easy way. The use of single shot injection moulding means that the lid & the magnifying glass can be moulded in one shot minimising the additional cost & disruption to the existing manufacturing process. Mark White, Director of Invention & Innovation at NESTA, said: "NESTA looks to identify new ideas with world class potential & give them the right sort of risk capital & assistance to grow. The global pharmaceutical industry faces a variety of consumer trends in the coming years, from increased use of medications & an aging population to more home-based care & greater awareness of the risk of medical errors. MagniCap is ideally placed to assist the sector with any of these issues as they arise & this injection of risk capital from NESTA will help the company to grow & commercialise." the National Endowment for Science, Technology and the Arts
