Following the recent makeover of Arc Group's Luminarc brand, which included new positioning, collections and products, the company has launched a brand-new website - www.luminarc.co.uk. The new website showcases the Luminarc brand - Simple, Stylish and Smart. It features moments of everyday life reinterpreted by consumers with customised advice and tips, simple and accessible to all. Major style trends are also explained by Luminarc designers, who offer advice on how to adapt them in consumer's own homes, in a light tone. The website allows users to filter the search according to intended uses to browse through the brand's collections. Some collections are even explained by their designer. The Acrobate glass by Gregory B, for example: "I played with shape and volume to give the idea of hoops. It's a neat trick for stacking, and gives you a level gauge." There is also the Instagram #MyLuminarc wall where the brand's consumers are invited to share their everyday experience of Luminarc. Atmospheres, trends and stories, rather than products, are showcased throughout the seasons. Lifestyle and decor-focused, the website reflects women's magazines, close to its consumers.
