FEVE, the European Container Glass Federation, launched its new web-based platform designed to drive change in consumer attitudes to choose, use and buy glass. The www.friendsofglass.com platform was launched December/08, with the aim of starting an inspiring dialogue among the general public, to share ideas about glass packaging and encourage consumers to choose glass packaging. Research across over 6000 EU consumers shows that they believe glass to be the easiest packaging material to recycle and also to be the material which has the lowest risk of interaction with product or contents. "Friends of Glass" are invited to join the movement in promoting this platform to customers, by suing the communications tools, Friends of Glass logos on products and encouraging other people to sign up on the platform.
