It'S Better In A Glass

Evan Evans of the University of Tasmania and Rebecca Newman from Boston Beer Co, USA, are on a crusade and make no apologies. "We have a dream" that when we visit a pub or bar we will be offered our favoured beer on draft in the appropriate and correctly branded glass for that beer. The branding is like the bottle, the face of the brand and the brewer - very important. In this article, the authors survey closely the many different shapes and styles of glasses specifically customised for a particular brew. Beer glass shape, material and thickness impacts on the longevity of the foam, and whether or not the aromas are caught and presented to the drinkers nose.