Innovative production & design techniques in glass packaging will be decisive factors in the future growth of the cosmetics sector, according to Gerresheimer. Despite being faced with increasing competition from cheaper & more versatile plastic alternatives, glass has long been favoured by the cosmetics industry for its functional properties in the cosmetics packaging sector. For instance, its inert chemical composition ensures no reaction of the contents such as the transfer of odours & factors such as weight, smoothness & gloss also give the product a high-value cachet. Technical advances in the packaging sector are also creating infinite possibilities for packaging manufacturers, say Gerresheimer, & lower raw material costs, together with higher quality materials, are helping to improve the durability of many glass packaging solutions.