International Bottle Company has developed contemporary custom bottles for FCUK's `Scentsual' perfumery range. The company played an integral role in re-branding the perfume bottles which have recently been rolled out nationwide. High street retailer Boots appointed IBC to create new packaging for the `Scentsual' perfume to strengthen sales. IBC's in-house team based its design on the 50ml, white flint glass `Apollo' bottle but organically sprayed the bottle & cap to make it customised to FCUK. "We initially chose to work with IBC because of its renowned profile in the cosmetics field. We were looking for an Eau De Toilette bottle with a tall & elegant design to fit with the re-launch of the `Scentsual' range," said M Wilkinson, brand manager at Boots. "IBC's contemporary printing & decorative work has played a fundamental part in re-branding the perfume.
