How Consumers Choose Their Dinnerware

A random-sample survey was conducted to determine what influenced people to purchase their everyday and special-occasion dinnerware and what brand names they purchased during the past five years.

Author
M Carney & W J Walker
Origin
Alfred University, Usa
Journal Title
Am Ceram Soc Bull 76 5 May 1997 61-63
Sector
Domestic glass
Class
D 297

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How Consumers Choose Their Dinnerware
Am Ceram Soc Bull 76 5 May 1997 61-63
D 297
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