Heinz Takes A Fresh Shot At Hellmann'S With New Mayonnaise In New Glass Jar

Heinz will take on Hellmann's branded mayo monopoly when it launches Seriously Good Mayonnaise in March. Available in standard and light, the mayonnaise will be available in a barrel-shaped glass jar in 480ml and 710ml sizes. Sainsbury's will stock the product from early March, with other retail listings following in April. The existing Heinz Mayonnaise range will be taken off the market. Branded mayonnaise is dominated by Hellmenn's, with sales of £96.1m across its Real, Light and Extra Light Mayonnaise. At £7.2m, Heinz is worth just 7.5% of its rival.