Hank the Singing Bottle has won the British magazine's "Packaging News" most innovative and creative campaign Award of the Year 2009. This new cartoon character emerged mid-2009 as the spokesperson of the "Friends of Glass" campaign. The campaign was started by FEVE but quickly evolved into a self-fed, third party forum of consumers who think that glass packaging is the best option for the products they love. Hank's cartoon adventures encourage consumers to endlessly recycle bottles and jars once they get to their end of life. He posts letters to the Governor of California, H.R.H. Prince Charles, and the celebrity blogger Perez Hilton. "Friends of Glass" is now inviting consumers to make a "Glass New Year's Resolution" on www.petitions.com/petition/friendsofglass by choosing to buy their favourite food and beverages packed in glass.
