Global Market Quality Assurance: Identifying Opportunities To Continuously Improve Product Integrity

Assuring the quality of beer extends far beyond the inside of the production plant. To maintain customer satisfaction, it is necessary to assure product integrity at every stage, through warehousing, handling, distribution, and commercial activities. This paper details the methodology that Cervecería Nacional Dominicana (CND) uses to sustain and improve product and service quality in the marketplace. All post production stages are periodically inspected and audited to verify that the materials, processes, technologies, environments, and human resources involved with the product meet the required standards. The main benefit of these efforts is a two-way feedback process that provides valuable information for the company’s decision-making process, as well as improved client and customer awareness.