At a recent conference Jim Nordmeyer, O-I Vice President for Sustainability told the ICG Congress 2019 in Boston (USA) "Metal, plastics and fibre packaging are out in the market telling tehir recyclability and sustainability stories every day. Glass has been silent, or at best reluctant to tell our story. But now is the time to change. Our numbers are nothing to be ashamed of." Some countries in Europe have an up to 90% recycling rate for glass containers - but the industry has been afraid to tell its story, said Mr Nordmeyer, adding: "That's about to change, because O-I is going to take the lead and start telling that story - and I encourage you to do the same". "We are the most sustainable packaging material in the world and it's time to have our voices heard," he said.