In this article Paul McLavin, UK Sales Manager from O-I Europe highlights the company's current global marketing campaign "Glass is Life" - emphasising the six cardinal virtues of the material and explaining what the glassmaker itself is doing to innovate and enhance customer desirability for this most prestigious of packaging materials.
Origin
O-I Europe
Journal Title
Retail Packaging Sept/Oct 2011 32
Sector
Container glass
Class
C 4499