Glass Containers - Driving Development

In this article Paul McLavin, UK Sales Manager from O-I Europe highlights the company's current global marketing campaign "Glass is Life" - emphasising the six cardinal virtues of the material and explaining what the glassmaker itself is doing to innovate and enhance customer desirability for this most prestigious of packaging materials.

Author
P Mclavin
Origin
O-I Europe
Journal Title
Retail Packaging Sept/Oct 2011 32
Sector
Container glass
Class
C 4499

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Glass Containers - Driving Development
Retail Packaging Sept/Oct 2011 32
C 4499
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