This article reports on the future of distilling. Today's distilling industry is a multi-million pound global concern dominated by large brands controlled by international companies. The industry, thankfully, has been going through a period of sustained growth. Recent years have seen steady increases in sales due both to the emergence of new markets in countries such as India and China and the revitalisation of some traditional markets. Distillers have strived to position themselves so that they can capitalise on these opportunities by supplying the increased demand without compromising flavour or quality.
Origin
Scotch Whisky Research Institute
Journal Title
Brewer & Distiller Int 4 9 Sept/08 15-18
Sector
Packaging Abstracts
Class
PA 359